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A handy glossary of user experience (UX) theories, tools and principles.

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Concise introductions to over 80 topics, with regular updates

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  • 80/20 Rule

A

  • A/B Testing
  • Anti-Pattern
  • Adaptive Web Design (AWD)
  • Agile
  • Anchoring
  • Atomic Design
  • Affordance
  • Aesthetic-Usability Effect

B

  • Brainstorming

C

  • Cooperative Principle
  • Cognitive Bias
  • Constraint
  • Card Sorting
  • Chunking
  • Colour Theory
  • Call to Action
  • Cognitive Load
  • Content Strategy

D

  • Data-Driven Design
  • Design Pattern
  • Dark Patterns

E

  • Eye Tracking
  • Ethnography

F

  • Findability
  • Folksonomy
  • Flexibility-Usability Tradeoff
  • Fitts’ Law
  • Fogg’s Behaviour Model
  • Five Hat Racks

G

  • Graceful Degradation
  • Grid
  • Gestalt Laws of Grouping

H

  • Hook Model
  • Hick’s Law
  • Heuristic Evaluation

I

  • Iterative Design New
  • Information Architecture

J

  • Job Stories

K

  • Kairos
  • KISS Principle
  • Kano Model

L

  • Learnability
  • Laddering
  • Leading
  • Law of Triviality
  • Legibility vs. Readability
  • Lean UX

M

  • Modular Scale
  • Miller’s Law
  • Minimum Viable Product (MVP)
  • Mental/Conceptual Models
  • Mobile-First Design
  • Multivariate Testing
  • Mapping

N

  • Native, Web and Hybrid Apps

O

  • Ockham's Razor
  • Omni-channel UX

P

  • Privacy by Design New
  • Pattern Library
  • Persuasive Design
  • Paper Prototyping
  • Participatory Design
  • Personas
  • Progressive Disclosure
  • Peak-End Rule
  • Progressive Enhancement

R

  • Recognition over Recall
  • Rapid Prototyping
  • Responsive Web Design (RWD)
  • Reciprocity

S

  • Signal-to-Noise Ratio
  • Sitemap
  • Searchability
  • Skeuomorphism
  • Social Proof
  • Satisficing
  • Style Tiles

T

  • The Fold
  • Think-Aloud Protocol
  • Tunnelling
  • The 'Good Enough' Principle

U

  • Usability
  • URL-First Design
  • User stories
  • User Journey
  • UX Versus UI
  • User Experience
  • User Testing
  • User-Centred Design

V

  • Visual Weight

W

  • Wireframe
  • Web Accessibility

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